Did you know that not hiring a copywriter might make your business miss big success? Read in our first blog post why writing your own content for websites, brochures, ads, etc. might not be such a good idea and why hiring a professional would be of great help.
It’s just another day at the office. The Big Boss asks Anna, an Office Manager, to write a promotional e-mail to the company’s clients. Anna says: “Ok… just to answer the e-mails from this morning and to organize all the meetings you have this afternoon, and it will be done.” “No”, he replies, “give those tasks to John from Customer Care, I need this now.”
One hour later, Anna is still staring at the screen, while John is trying to figure out where are the meeting rooms. Two hours later, Anna is asking herself: what is my job now, what I’m doing here, and will I get a raise for this? Maybe she will even consider changing job. John, on the other hand, is explaining to an angry client that he has no idea why the Big Boss did not come to the meeting, but that he is sure he will be there next time.
So — in few hours you managed to make an employee unsatisfied and to put your client relationship at risk. Are you sure you don’t want to give that job to a copywriter? Ok, things might not go wrong so fast, but the truth is that copywriting will bring you a lot of benefits.
It will save you money
You might think that doing the job yourself will save you money. The thing is that you will use this time instead of working on what you are the best in, and therefore your business will suffer. On the other side, you don’t need to really hire a copywriter whom you anyway need from time to time, but just to engage him as a freelancer. And it is not that hard to find a good one.
It will make your offer sound attractive to anyone
Many managers or owners of companies have seen their brand born, grow, become successful. They know it so well that it’s hard for them to get someone else involved in promoting it. Indeed, you know the best about your company, products or services you offer. Copywriters don’t. And for sure they will have to learn a lot. But that is exactly why they also will have to explain your offer in a simple, friendly and understandable way to people who don’t know it neither. This freshness of mind is an asset you should build on.
Copywriters are not afraid of content
Writing websites, brochures, press releases or keeping a blog is scary. First you need to find a nice subject or the right angle to attract your customers, then to make a construction that is logical and appealing, finally to sit down in front of the keyboard and try to put all of this in words. Well, imagine you find someone who actually enjoys in that! Bingo, that’s exactly what copywriters are made for. Hiring a copywriter will make sure you always have interesting content at hand, no matter the number of words.
Copywriting is like a therapy
Asking a professional to write your copy is just like laying down on the sofa at your therapist. It’s a relaxing moment where you can take distance over the daily stress and focus on what your brand, your products are really made of. Yes, because copywriters are most of all strategists. They are working upstream on the core values of your brand and products. They find ways to name them, to explain them, to sell them. Don’t worry, they care only of that and not of your personal issues. But maybe you will also find new ideas in the process.
Because good content improves your brand image
“A picture is worth a thousand words”, says the old proverb. Well, not totally. In today’s world, content and words have become key for building brand image. You might think that copywriting is a secondary task, but the next second you will be reading an article on your smartphone while eating your sandwich and, believe us, if that article is not well written, you will switch to your video game. Would you like your potential customers to play video games instead of getting interested about your brand?
Let’s get back to our initial story. Why did you decide to hire Anna in the first place? Because she is good at what she is doing, she has years of experience, and you pay her to do the best of what she can do so that your business grows, that everything runs smoothly, and that no one is getting confused. The same stands for copywriters. Hiring a good copywriter is not a waste of money, it is actually an investment in your company.
Nadalex is a copywriting agency entirely dedicated to your verbal strategy. We are based in Belgrade, Serbia, and Lausanne, Switzerland, and work for clients all across Europe.