We often work ahead of major communications, marketing and branding projects to define inspiring strategies, give our insights or simply help the creative process. We developed a specific method for naming new brands and products, and work with a specialized law firm for checking and registering the names internationally. We also follow a very structured path to identify the key elements of a brand strategy, from the mission to vision, from the positioning to the values. We call it Brand Platform.
With 15 years of experience in advertising, we took part in the radical changes of the industry. Hence we are at ease with imagining concepts and writing creative copy on classic media (print, OOH, radio, TV, direct marketing) as well as on digital media (banners, social media ads). We work on B2C as well as on B2B campaigns, for a variety of sectors, from the automotive to the fashion industry, from cosmetics to household products. We also support clients with their PR materials (press releases and kits). Very often we work together with an expert network of art directors, graphic, web and motion designers, as well as photographers.
Translating into a given language means not only knowing that language well, it also means knowing all the cultural specificities and nuances understood locally by the people who speak this language. Therefore translation needs to sound natural, sometimes using very different phrases than the original copy, but keeping the same meaning. We provide high quality transcreation and cultural consultation services in a variety of languages: Serbian, French, English, German, Italian, Spanish, Portuguese, Chinese, Korean (and growing).
We originate and manage content for a variety of digital and print platforms, from websites to corporate blogs, from social media pages to corporate brochures, magazines, presentations and newsletters. For each client we always make sure to provide with an expert point of view, often making extensive research and interviewing the right people for a specific subject.
Surveys and training
To help clients defining or implementing their brand strategies, we are able to design specific consumer surveys (face-to-face interviews, focus groups, digital surveys). We are also able to create workshops, whether it is to get in-depth insights on a defined subject, or to train teams to adopt a new corporate language.